Change needs to happen now, and everyone has a role to play. The ICE solar power watches mark the dawn of a new era in our collections. Designed to operate sustainably based on a renewable energy source that is available everywhere, all the time, the ICE solar power range is indicative of the wave of change that is slowly but surely sweeping over the Ice-Watch brand: a move towards a more eco-responsible, environmentally friendly approach to production. Wave goodbye to traditional batteries that have to be replaced on a regular basis! The hour has come to get with the times and opt for an endlessly rechargeable watch. Fashionable, minimalist and colourful, ICE solar power watches are proof that it is possible to be a smart consumer without sacrificing your style – or the planet!

All those who like to make a statement with their watch are in for a treat this season, the “oversize” trend has arrived in the ICE steel collection! Seven new masculine, modern XL models have been added to the collection, offering an even more manly look. Entirely in steel or with a silicone bracelet, with or without stopwatch, these metallic timepieces are the must-have accessory to see 2020 out in style!