Change needs to happen now, and everyone has a role to play. The ICE solar power watches mark the dawn of a new era in our collections. Designed to operate sustainably based on a renewable energy source that is available everywhere, all the time, the ICE solar power range is indicative of the wave of change that is slowly but surely sweeping over the Ice-Watch brand: a move towards a more eco-responsible, environmentally friendly approach to production. Wave goodbye to traditional batteries that have to be replaced on a regular basis! The hour has come to get with the times and opt for an endlessly rechargeable watch. Fashionable, minimalist and colourful, ICE solar power watches are proof that it is possible to be a smart consumer without sacrificing your style – or the planet!

With the ICE steel collection, the flagship Ice-Watch model boasts a virile, robust look thanks to its distinguished steel details. This modern and particularly resistant men’s watch can be worn on any occasion and adds a metallic touch to any look. The perfect basic to accessorise your business wear or more casual outfits! From the dial with its date window to the coloured seconds hand: every last detail of this watch has been carefully thought out to make it one of the most solid and masculine accessories.